Textile and garment industry in the new normal Gairuhezou good next step? Textile and apparel brand building how to proceed? Attention to the market, multiple integration, create advantages.

To promote the implementation of China's textile and apparel industry brand development strategy, the guidance of the Ministry of Industry and Information Technology, China Textile Industry Association sponsored the "2014 China's textile and apparel brands annual meeting" was held on December 15 in Haining City, Zhejiang Province.

The meeting summarized the textile and apparel industry annual brand-building efforts, issued the "2014 China Textile Industry Brand Development Report"; released Ministry, in Textiles "in 2014 focused on tracking cultivate clothing textile own brands" list, "in 2014 the textile industry brand development and effective operation of the enterprise management system "list; released by China textile associated with China National Institute of Standardization joint evaluation" list in 2014 before the brand value of textile and garment industry 50 companies ", and for the above companies awarding certification; the same period, organized a business model innovation, three seminars original design brands, international brands.

Ministry of party members, the chief engineer Zhu Hongren, spinning Union president Tiankai attended the meeting and delivered a speech.

Zhu Hong Ren said: Central Economic Work Conference made it clear that in the past China's consumption has obvious imitation wave- features, now imitation wave- consumption stage basically finished, personalized, diversified consumer become mainstream, to ensure product quality and safety, a significant increase in the importance of activating the supply needs through innovation. To this end, we should vigorously implement the innovation-driven strategy, technology and innovation as the core, we should promote technological innovation, product innovation, brand innovation, industrial organizational innovation, business model innovation and enhance their core competitiveness of industrial powers. 2015, the Ministry will be based on past conduct special activities on the quality of the brand, to industrialization and the depth of integration of information technology as the starting point, including the textile industry, including efforts to improve manufacturing quality and brand level.

Tiankai said: brand building is an effective way to strengthen the textile industry under the inherent requirements of the new normal, and it is the implementation of innovation-driven development strategy is to win new international competitive advantage inevitable choice. Faced with the new norm, the main direction and goals of enterprise development is still around technology and brand contribution, where science and technology is the industry's hard power, both hard power brands, but soft power industry. From years of focus on corporate brand tracking and brand business development and decline, the need to focus on three aspects: First, brand building to concentrate, to focus, to be committed to creating a century brand. The second is to grasp the trend of brand building, concerned about the market. Third, brand building should Amalgamation create advantages.

Zhang Li, vice president of China Textile Alliance released the "2014 China Textile Industry Brand Development Annual Report." "Report" that China's economic growth in 2014 was the shift of the starting year, China's economy has seen a rapid growth turned in by the rapid growth of the new normal. Key in 2014, is to upgrade the textile industry, construction, textile and power a year. Textile industry brand construction in the country for their support brand building, brand services industry highlights reproduction, healthy and rapid growth of brands, brand development presents new features, new trends, some outstanding issues remain to be resolved. "Report" with six "new" analyzed the new situation of the textile industry brand building facing the new normal, pointing out that the new normal understanding, adapting to the new norm, leading the new normal, and vigorously promote the textile and apparel industry for brand building is important.

Executive vice president of China National Garment Association Chen Dapeng, president of the China Home Textile Association Yang Zhaohua, Secretary-General of China Chemical Fiber Industry Association, Wang Yuping were made garment industry brand development report, annual report textile industry brands, as well as reports of chemical fiber industry collaborative innovation, depth profiling new progress, new ideas new features, new situation, new trends, chemical fiber industry chain terminals collaborative innovation and development of apparel textile brand building. Chairman of the brand business representatives Bosideng International Holdings Limited Board of Directors Gao Dekang, Chairman of the Board Co., Zhejiang Jie Ya Shi Changjia separately for their own brand development experience introduction.